This time of year I get no end of owners telling me that
they are waiting until the New Year to put their property on the market. This may sound familiar and could work very
well for you, however potentially you could miss out on over 60,000* property searches
every week and that is just from one website! Looking on the same website from which the
above figure was taken, at the time of writing, in the last 7 days there have
been 87 properties listed in Exeter, 34 of these were price reductions and 53 new
to the market. I know when I have looked
myself for new property to buy I have
usually already trawled through all the properties on the market so just want
to see the newest ones as these are the prime targets for me to secure a good quality property.
When it comes to marketing property, there are usually
considerably fewer properties coming to the market at this time of year, so the
chances of your property being seen are higher.
I find winter photographs taken in good weather with blue skies can help
to enhance some of the best features. Although
gardens may not be at their prime, internal photographs of open fires and warm
surroundings could be the catch for some eager buyers. No one particularly likes traipsing around
doing viewings in the rain so it is important to make the property as warm and
inviting as possible. Call me Scrooge
but Christmas will eventually come and go very quickly so looking at it as a
business transaction, I would personally not postpone marketing until after it,
but of course everyone has their own views, including my wife.
If you would prefer to wait to market your property until
after the New Year, it’s a good idea to have the photographs and details
prepared beforehand so it can be immediately put onto the market when the time
is right.
Due to the large supply and demand issue we are facing in
the area, prices are set to go one way.
While this may be good news if you are thinking of waiting to sell and
then downsizing when you do move; if you are looking to upsize or buy your
first property, time is of the essence.
If your property increases in value by 1%, excellent, however if the
more expensive property you want to buy also increases by 1%, that gap is
getting larger and it may just be the difference between being affordable or
out of reach.
To try to reduce this effect, if you are planning to stay
in the property over the winter and then sell, use these few months to carry
out all those little jobs that you have been meaning to do. I have inset halogen spotlights in my
bathroom for example and although they look nice, they do tend to blow fairly
frequently so I currently have two that are out. This doesn’t particularly bother me, however
if I was trying to sell my property and someone saw this, they may think there
is an issue with the lighting system or have concerns about what else may not
be working in the property. Perhaps it
would be worth getting a friend to have a look around the house and for them to
suggest touch-ups?
I hope you all have a lovely Christmas & New Year and
if you would like more inspiration or ideas on how to make the most of your
property prior to selling or letting, please do call me on 01392 254488 (yes I
am in the office between Christmas & New Year), Jon.
*Number of searches carried out on Rightmove in Exeter
for week ending 09/11/2015